Creating a statement at sporting grounds is an important pre-requisite in creating a strong brand identity that provides theatre and expectation to those wishing to attend. Working with the new Pakenham Racecourse management Abel recently supplied, and installed, 16 banner poles at the main entrance to the track. With eight on either side of the main road they provide an imposing entry to the course and have been designed to cope with the most adverse of wind conditions. The flagpoles provide flexibility for marketing messaging as well as a bit of complexity and form in the design of Victoria’s newest racecourse, the first opened in over 40 years