The importance of brand and ensuring a connection between students and a campus has been exemplified with the recent decision by Latrobe University at their Bundoora campus to install 20 x 8-metre banner poles at various locations around the campus. It’s great to see that universities are not only building their brand image in electronic and digital media but also carrying through their messaging on site with banner poles, which are impactful and flexible. They can also carry different themes and messaging depending on the context of what the university are looking to highlight throughout the year.