More and more shopping precincts are looking at the presentation of our culture and our way of life. A strong nationalistic sentiment has emerged in many quarters as retailers, community groups and companies look to identify with an increasingly multi-cultural Australian society.

Essendon Fields recently installed a 20-metre flagpole with a large 8-yard (7320mm x 3660mm) flag at their site on the English Street Roundabout. The management had a preference for an even higher pole but height restrictions in that area precluded us from installing above 20 metres.

With the height of the pole Abel were commissioned to assemble the flagpole on site using a contracted crane. The result is a landmark flagpole, which has already drawn favourable comment from those who visit the popular retailing site.