From humble beginnings 25 years ago, primarily as a Victorian distributor of flags and flagpoles, Abel Flag and now Abel Sports has grown to a diversified national supplier of sporting equipment and infrastructure products across a range of sports including, AFL football, soccer, and netball as well as Flag and Banner poles. From their modern distribution centre in Sunshine the company services local councils, sporting clubs, schools and major stadiums throughout Australia.

Senior executive, John Cann, said “25 years is a real achievement. The original founder of Abel, Bruce Merrett, started the business by selling flags out of his garage in Flemington. “Abel’s 25th birthday reflects the philosophy and commitment of the directors and management team to meet the changing needs of our customers”. “Abel has always tried to look at ways they can add to their product range with innovative new products, like goal posts, coaches’ boxes, storage systems and Safety Netting Systems which have seen us become a truly national supplier quoting on projects around the country”.

Abel has come a long way from its first warehouse in North Melbourne and with an increasing national footprint it is poised to continue its growth as one of the most efficient suppliers in the Sporting equipment and flag pole industry.