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About Us

Melbourne entrepreneur Bruce Merrett established Abel Sports in 1992 to manufacture and supply a range of quality flag and flagpole products. From humble beginnings the company’s commitment to quality both in materials and manufacturing saw it quickly establish a loyal clientele, eager to support an Australian company that was committed to customer service, through schools, business and local government municipalities.

In recent years Abel have extended their product range with emphasis on sporting ground equipment, including goal posts, storage systems and coaches boxes.

Product innovation has been a cornerstone of the company’s success together with a culture that is fiercely Australian and where products are made to a standard and not just a price.

Integrity, service and trust are not just empty words at Abel. They reflect a ‘state of mind’ to developing long-term relationships with customers through a commitment to value and excellence in everything they do.

Flag & Banner Poles

Manufacturer of Premium Quality Classic & Elegance ranges of Flag Poles and Banner Poles, Rota-Top Banner Poles and F-Shaped Banner Poles.

Flags & Banners

Suppliers of Premium Quality Flags and Banners, either international or Australian in a variety of materials.

Sports Goals & Systems

Manufacturer & supplier of Premium Quality AFL Goal Posts, Rugby Goal Posts for Rugby League and Rugby Union, Rugby Soccer Combos, Soccer Goals, Futsal Goals, Soccer & Futsal Nets, Goal Post Storage Units, HockeyGoals, Netball Posts, Volleyball Posts, Coaches Boxes, Team Shelters, Scorer’s Boxes and Post Padding solutions.

Barrier & Safety Nets

Manufacturer & installer of Premium Quality Barrier & Safety Net solutions for Sports Venues, Schools, Universities and Local Government.

Repairs & Installations

Experienced team available for servicing, repairing and installations.

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